Generative SEO for Small Businesses: A Practical One-hour Workshop

AI Drive search is changing how customers discover local businesses, this one hour online workshop on Generative SEO (Search Engine Optimization) is for small business teams and entrepreneurs.

Featuring co-presenters Suby Thakurta, Applied Research Chair - Data Driven Innovation at Red Deer Polytechnic and Lindsey Loring, Owner & Creative Director of Cinch Communications Inc.

Learning Outcomes

By the end of this session, participants will be able to:

1. Explain what generative SEO is and how AI search differs from traditional keyword-based search.

2. Optimize website content for AI systems, focusing on clarity, structure, trust signals, and entity-based content.